Many of us live by a script. A parent’s idea of success, a profession that looked sensible, a version of adulthood copied from people we admired. It works until it stops working.
Carl Jung put a warning about exactly this near the start of The Red Book. In his fortieth year, by his own account, he had everything he had wished for. He wrote that he had achieved “honor, power, wealth, knowledge, and every human happiness”, and then his desire for more drained away.
“Woe betide those who live by way of examples! Life is not with them. If you live according to an example, you thus live the life of that example, but who should live your own life if not yourself? So live yourselves.”
— C. G. Jung, The Red Book: Liber Novus, trans. Kyburz, Peck and Shamdasani (2009), p. 231
On the same page he refuses the role of teacher: “I will be no savior, no lawgiver, no master teacher unto you.” We take that seriously. This is a practice you try, not a person you follow.
The unlived life, and the warning
Two pages after the warning, Jung says what he thinks the alternative is.
“You live your life fully if you also live what you have never yet lived, but have left for others to live or to think.”
— C. G. Jung, The Red Book: Liber Novus, trans. Kyburz, Peck and Shamdasani (2009), p. 233
He then sees the obvious objection and puts it in the text himself: “Should I also live evil?” The voice he calls the spirit of the depths answers that what decides is well-being, “not your well-being, not the well-being of the others, but only well-being” (p. 234). In plain words: this is not permission to do whatever you like. It is a call to live what is truly yours, and to count the cost to others.
Why we copy
Eighteen pages later Jung gives a blunt reason. In the same passage he says that if you do not acknowledge your own yearning, “you do not live your life but an alien one.”
“Do you know why you cannot abandon apishness? For fear of loneliness and defeat.”
— C. G. Jung, The Red Book: Liber Novus, trans. Kyburz, Peck and Shamdasani (2009), p. 249
“Apishness” is his word for imitation. The fear underneath is ordinary: if I do it my way, I may be alone, and I may fail.
A small, safe step
- Ask one question. What have I always left for someone else to do, say or try?
- Choose something small and harmless. A class, a conversation, a piece of work you would normally hand over.
- Do it once this week. Notice what you feel. Do not judge it yet.
What the research adds
There is a modest line of evidence for the idea that goals you actually own work better. Sheldon and Elliot (1999) found that people pursuing goals consistent with their own interests and values put in more sustained effort, and gained more well-being when they reached them. The participants were university students. It does not prove Jung right, and it does not tell you what your own life should be. It suggests that borrowed goals are a poor engine.
It takes time for a new self to feel real, which is what we call identity lag. If you are weighing a large change, such as leaving a job or a relationship, do not use this article as the reason. Talk it through with people you trust.
Frequently Asked Questions
What does Jung mean by apishness?
In The Red Book (p. 249) apishness is his word for imitation: living by copying others. He says we cannot give it up for fear of loneliness and defeat.
Does Jung tell us to live out everything we have repressed?
No. He raises the objection himself, asking whether he should also live evil, and answers that what decides is well-being, not only your own and not only that of others (p. 234).
Is there evidence that living by your own goals helps?
Sheldon and Elliot (1999) found that people pursuing goals in line with their own interests and values sustained more effort and gained more well-being from reaching them. The participants were students, so treat it as a hint, not proof.
Short films from this research — follow on TikTok.
The gold was always there
The practice this writing comes from: short daily reflections to read or hear with your phone’s speech voice, plus a private journal.
- I · MORNING
- II · MIDDAY
- III · EVENING
Prime
A short Ritual written for the person you are becoming.
Act
One aligned action, logged while it is still true.
Release
The Shadow Log — say what the day asked of you.
Android private testing is currently free for invited testers. The public release will have a paid monthly subscription. Join the waitlist for availability.
References
- Jung, C.G. (2009) The Red Book: Liber Novus. Edited by S. Shamdasani. Translated by M. Kyburz, J. Peck and S. Shamdasani. New York: W. W. Norton. wwnorton.com
- Sheldon, K.M. and Elliot, A.J. (1999) ‘Goal striving, need satisfaction, and longitudinal well-being: the self-concordance model’, Journal of Personality and Social Psychology, 76(3), pp. 482–497. doi:10.1037/0022-3514.76.3.482